Why Community Management is Essential for Recruitment Marketing

Why Community Management is Essential for Recruitment Marketing Its essential for recruitment companies to have a voice and to really engage their followers. We spoke to  Christie Fidura to discuss why  brands need community management, some common mistakes made by businesses and much more! Listen to the interview  below, read the summary and subscribe to the Employer Branding Podcast. Why brands need community managers: Well, there are several reasons that an organisation might want a community. Its a big responsibility. Its like getting married. You dont enter into this relationship lightly because its extremely difficult to extract yourself from a community once youve built it. So I think that theres some good strategic decisions and initiatives that need to be laid out and decided upon before entering into the relationship. But specifically, my belief is that, there are a few reasons to want to have a community, and on a very high level ranking, its my personal belief that any company that sells anything should want to have a community. The perfect circle of community management: I believe you have to give in order to get. It is a 50% and a 50%, something has to come from each side. Again, going back to that marriage analogy. So if you give, so that youre building advocates, the advocates, the engagement that you undertake, the advocates are actually creating loyalty. So by the very action of you engaging with these advocates, youre creating your own loyalty. And that is, in fact, what I believe the perfect circle is all about. But specifically entering into community management is not just something you do on a lark, obviously. You have to have a strategy behind what youre trying to achieve and what youre trying to do. You have to build in a lot of different types of ideas, and the graphic that youre referring to just talks about some of those specific things that need to be considered before undertaking such a relationship and such a commitment. So for example, what is the strategy for this group that youre creating? What kind of data are you going to be tracking? How are you going to maintain growth? And then we move and we have to think about relationship development. So how are we going to develop the relationship further? What kind of content are we going to provide them with? It has to go across the entire organisation. And so thats the things that I think about and I talk about with my clients is before we undertake this idea to create a strategy for what your community should be doing for you, you need to think about all these other things. Because something forgotten here will be very difficult to implement later. The benefits of an engaged community: I think if you start listening and seeding the relationship, hearing what your customers are really saying and what they really care about, figuring out where theyre located, even thinking to yourself that every mention socially can be an opportunity for further engagement. Its going to allow you to uncover key trends and topics, and if you do that, then youre actually ready to start engaging that person to retain the relationship, to build a fan out of that relationship. And so, the way that you do that is by sharing content. Right? So thats going to be retaining and sustaining the relationship because high touch can, in my cases, equal a high reward. So being a good community member with frequent communication means that these individuals are starting to get more and more loyal to your brand. You can then continue that process by then building advocacy. So now is the time when youre ready to start deepening that relationship and really turning your power users into your ambassadors. How do you know what content you should be sharing into your community? Well, any good community manager will tell you that actually you dont share content into that community. What youre hoping to achieve is to pull content out of the community to create that Holy Grail of user generated content, and Ive just spent a week at Social Media Week London where they all referred to it with this hip acronym of UGC, and most of them said they had no idea how to get UGC. Right? So you have really big viral campaigns like the Share a Coke campaign. That was a fantastically successful campaign. Im sure that you might have heard of it, or in fact, the Ice Bucket Challenge. So that had like 1.2 million Facebook videos that people were creating and putting up. But those are humongous, humongous campaigns. So the community can give you that. And the way you might want to ask them is ask them first, Hey, everybody, were going live with this idea next week, this really great campaign. What do you think about it? But mostly, the way that youre going to get this user generated content is with good moderation and by paying attention in your customer forums and your community forums or the things that your community leaders are saying. So if, like I said, one of them says, Oh, I published a book last week. Thats wonderful. Well done to you. Congratulations. Can you maybe point to an article that youve written about your book or maybe has an article been written about your book that we can share with other community members, people who love you best, people who are supporting you most? But specifically the content, in order to generate those ideas, that moderation is key. Youve got to be listening to those ideas, those little nuggets, getting that feedback from your community members. Maybe giving them briefings and asking them for this type of content. Most importantly, learning how to tell a good story. Youve got to seek out great stories and know how to tell them. Theres lots of great stuff out there in the world today about content marketing, and learning how to tell a good story, and the art of storytelling. Follow Christie on Twitter @CFiduraUK  and be sure to  subscribe to the Employer Branding Podcast.

How to Open a Resume Writing Business - Use These 3 Tips to Start Making Money From Your Own Resume Writing Business

How to Open a Resume Writing Business - Use These 3 Tips to Start Making Money From Your Own Resume Writing BusinessWhen looking for tips on how to open a resume writing business, I usually end up writing at least a short article on the topic. This can help you gain even more knowledge on the subject and become more knowledgeable on how to open a resume writing business. Here are a few tips on how to open a resume writing business.First off, I'd say that this kind of business is one of the fastest growing industries in the country. There are thousands of jobs available online right now and they will continue to grow. The faster you find the right job, the faster you will be able to start making money.In order to achieve this, you need to set up a business model that will make you money consistently. This will help you learn how to open a resume writing business quickly.Next, the first step to starting a business like this is to make sure that you have the right mindset. You have to h ave a desire to learn as much as you can about running a business and marketing your services. As much as possible, you should always look for free resources to learn about running a business and how to market it.Know that there is no shortcut to make this happen. The amount of time you need to put into learning how to open a resume writing business will depend on how serious you are about it. There is no such thing as a shortcut in this industry.Once you have the right mindset and the skills to succeed, then you can start setting up your business. My best advice is to take advantage of your skills on the internet. There are tons of free tools you can use to market your resume writing business.There are even some online resources I've used which you can find out about below. One of these resources can really help you generate leads and get new business and leads. This is a powerful resource for generating new leads and generating leads from your own website.The second powerful onlin e resource you can use to market your resume writing business is another free resource called EzineArticles. This site is the most sought after site on the internet because it provides people with valuable content on everything from the latest trends to keyword research and much more. If you take advantage of their free resources, then you will be able to generate more leads than you could ever think of.

10 counter-intuitive career tips

10 counter-intuitive career tips 1. Dont be the hardest worker. No one can work 70-hour weeks forever without losing their mind or at least their perspective. You need to pace yourself. Besides, at this kind of pace, you may not always the best worker, but youll surely look like the most desperate. 2. Hire people you wouldnt want as friends. Diverse business teams are more successful than homogenous teams. Creating diversity doesnt mean hiring one guy from each fraternity. It means hiring people who scare you, disagree with you and think in totally different ways than you. 3. Dont fear failure. Most people who have wild success have wild failure first. Have your failure early and significantly so that youre primed for success. 4. Learn to write direct mail. A resume is a piece of direct mail. At best, it will get a 10-second scan from a hiring manager trying to decide whether to interview you. Know how to control what happens in those 10 seconds. Hint: You dont want the person to spend that time reading References available upon request. 5. Bake cookies for your team. Surprise people with your caring and kindness. They will view you and your mistakes much more generously. Also, showing your soft side at the office is risky. Cookies are softness without the risk that youre revealing too much. 6. Give the brand of you a rest. You cannot get to the top alone, so stop looking at yourself like youre a one-man show. Education is the No. 1 factor in determining who will be successful. The caliber of your stable of mentors is the No. 2 factor. So start looking outside yourself. You need help. 7. Blend in. Do not stand out for how your dress. Stand out for your intelligence and creativity. If you dress in a way that makes people look at your clothes, then you say look at me for my clothes. If you dress in a way where no one notices what you are wearing then you force people to look at you for your brains. Remember, though, that boring, frumpy fashion stands out as much as flashy, funky fashion. 8. Toss the business books: Read fiction. Your career is as dependent on your people skills as it is on your professional skills, so read books and magazines that help you to understand people. Read novels your co-workers recommend, and youll have reliable repartee for weeks. Besides, most non-fiction tells you about peoples mistakes, but fiction describes whats achievable. 9. Say no frequently. Be choosy about how you spend your time so that each project you work on becomes a great bulleted item on your resume. Dont work on projects that dont matter, will get killed or are clearly mismanaged. When your boss asks you to do something you dont have time for, remind her of her priorities and say you want to work on whats most important to her. This is a professional way of saying no to unimportant assignments. 10. Ignore the urgent stuff. Most urgent items on your to-do list are not big-picture items. But its the big-picture tasks that will make a significant difference in your career. So block off time each day to work solely on big-picture aspects of your to-do list. You dont have to be a visionary at work. But if you arent a visionary for your life, who will be?

A Birth Story For My Daughter - Classy Career Girl

A Birth Story For My Daughter This labor and birth story from our founder, Anna Runyan, was so beautiful it  had us in tears. We hope you enjoy it too!   As many of you know, my journey to motherhood was a long one. Which is why I have meant to share my daughters birth story for a while now. We hoped for a natural, unmedicated birth and spent three months taking Bradley Method classes with Erica in Coronado, CA.  We found the Bradley Method classes were so worth the time and effort to prepare for our daughters big arrival. The biggest message I hope this story shares is that labor and delivery doesnt have to be scary. It doesnt have to be something you dread. You can be 100% prepared and at peace with what is going to happen. Knowledge is power, and I know as working women, getting to childbirth classes is difficult. But how your child enters this world and your first few days with them are life-changing. I look forward to hearing your thoughts and questions in the comments below about our story! Mom woke up at 4 am with contractions, but didnt wake me up. So, I got up at 6a and mom said maybe contractions had started, but insisted I go to work. Mom was texting me the whole morning keeping me updated, so around 8:30 am she said plan on coming home for lunch. Then, at 9:15 am she said come home immediately!! Dad The birth center and midwives were awesome! I checked in and was already 8 cm dilated!  Everyone said we are having a baby this afternoon! I thought AWESOME because transition is the hardest part. I was so close and didnt have an epidural yet! I knew I could handle just a few more hours without. Our dream of a natural unmedicated childbirth was coming true! Mom I put on relaxing music while your mom tried to get comfortable. She kept moving and I gave her food and water. The nurses filled up the hot tub and your mom got in at 3 pm. Your mom was doing so great on her own, the nurses didnt know what to do so they each took a fan and started fanning her, which looked ridiculous. The Doula came in and was calming. Dad Finally, she started pushing around 6:45 pm but was still eating, drinking and walking around. Normally once pushing starts the baby is born quickly, so we were all really excited. Mom was pushing really hard and we could see your head (with all that hair!), but you wouldnt come out!!  The midwife kept saying, Youre gonna have this baby now! Dad Everyone thought that with each contraction I was going to have you out but I just couldnt push you out.  We finally realized that you were sideways which was making it really difficult to push you out.  Later our doula said she had never even seen a baby born that way before. Luckily, your heart beat was totally normal so they let me keep pushing every 2-4 minutes when I had a contraction. Eventually I started losing strength but I kept pushing as hard as I could. It really helped to have so many people supporting me. Your dad helped by telling me he could see your head and I felt your hair too! Mom Mom pushed for so long and was doing so good, but around 9:30 pm our midwife (Christine) said we might need to transfer down to Labor Delivery (LD) and do something else to get you out. But you were so close and mom was doing so great that she let mom push a little longer (longer than is technically legal). Around 11 pm, Christine made the call that mom needed to go to L D.  So, mom had to roll herself on to the stretcher and get wheeled down one floor. As we left the Birth Center on the way to LD, Grandpa and Grandma Burger were there and we later found out they had been waiting outside the room since noon! So we all go down in the elevator together and mom is having contractions and pushing the whole time. When we get in to the room the doctor, who was a young woman maybe late 20s or early 30s, tells mom to Show me what you got! and then they would decide what to do next.  So with the next contraction, mom showed her what she had and pushed like crazy and you know what? At 11:45 pm (after 5 hours of pushing) on June 10th, 2014you were born! You came out with the front left side of your head first and then your body followed then everyone realized that you were sideways and thats what took so long for you to be born. Dad I pushed one more time REALLY HARD. No idea how but somehow THANK THE LORD your head popped out sideways and then your body slid out. I didnt believe I was done so I continued to push even when they said you were here. Then they put you on my belly. I was in total shock and couldnt see your face yet because the umbilical cord was too short. I didnt have any words until they were trying to get you to cry and I started to talk to you so you could recognize our voices and start crying. Dad was in shock too. We were both exhausted. Dad cut the umbilical cord and then you could really be in my arms so I could finally see your face. Then I could finally be truly happy and overjoyed. You were so cute in my arms and had so much hair! The placenta came out quickly and dad had to take a look. I got stitched up (ouch!) but the pain wasnt bad since you were in my arms. You were either right osiput posterior (ROP) (facing moms butt) or ROT (facing transverse). They werent sure. In the end, you came out ROT. Basically meaning sideways so the side of your face kept coming out instead of the back of your head. If you didnt come out at that final contraction, we would have had to probably have a c-section or use a vacuum to get you out. Grandma and Grandpa Burger came into see you. Grandpa was just crying and couldnt say anything. He said, Beautiful mom and daughter on his way out and Grandma brought John chocolate covered berries as a present. They didnt stay long since it was very late but they were SO happy to be grandparents. We also shared your name with them for the first time. Mom So they put you on mom and we were so excited to finally meet you. I got to cut the umbilical cord and we just hung out as a family for the first time. Mom and I had been praying for that moment for a long time and you were worth the wait. A little while later Grandpa and Grandma Burger came in to meet you and they were so excited and so proud of your mom. Around 2 am I remember asking if your mom needed anything and she was just so happy with you laying on her chest and you were both wide awake. Thats the last thing I remember because I fell asleep moments later. Dad [RELATED: Soon to be a working mom FAQs] I stayed up all night with you just watching you sleep and nursing. I was wide awake obsessed with your sweet little face. Mom Notes from Dad: When you smile, the world lights up! I could watch you for hours. I cant wait to go on daddy-daughter dates with you. I am so proud to be your father. Notes from Mom: I am overjoyed to be your mom. I cant wait to watch you grow! I could hold you and watch you sleep all day. I love when you look at me with your beautiful eyes. Photography by Megan Ann Photography

Writing a Resume Highlighting Experience

Writing a Resume Highlighting ExperienceIn case you are the one preparing to write a resume for an online job, you should be aware of some of the resume basics that you will need to consider in order to be able to outline your career goals and objectives. The following tips will help you identify the necessary information to include in your resume.o The first tip when writing a resume highlighting experience is to avoid too much of a description of your educational and professional background. Even though you may have a great deal of experience, it is better to leave this section out of your resume. If you do have prior work experience, always indicate it because employers prefer to see references to previous experience.o Always mention what you have achieved in terms of accomplishments and not in terms of previous work experience. It is likely that you will have many achievements to add in this section. But if you do not provide sufficient references to demonstrate your previous exp erience, the employer is less likely to think you are worthy of the position.o Always mention your name. Your name should be prominent on your resume. One way of doing this is by including your full name at the top of the page with the title of the position. The placement of your name at the top of the page also helps the reader find you in the course of the job search.o When writing a resume highlighting career highlights, be sure to list the areas of experience you have worked in. This will help the employer match you with the kind of position you are applying for.o You will also want to list the dates when you were employed in the position. When there are some specific dates that you worked in, you can either use the same or the most recent dates.o When it comes to employment history, always provide your supervisors and past employers. This helps the hiring manager to evaluate your performance.When you are writing a resume highlighting experience, keep these essential resume esse ntials in mind. You will get many opportunities to clarify these points.

To Find a Great Job, You Need to Know Where to Look

To Find a Great Job, You Need to Know Where to Look You Need to Know Where to Look To Find a Great Job This week, we are excited to have a guest post provided by Mac Prichard, of the highly-esteemed Macs List in Portland, OR. Macs passion is to help job seekers, and he offers this advice to find a great job: Most job seekers make the same simple mistakeone that makes their job search longer and more frustrating than it needs to be. It’s not an ugly resume, a typo in their cover letter, or a faux-pas in an interview. Their fatal flaw is even more basic than that. So what is this huge, no-good, slap-yourself-in-the-forehead mistake? They rely, almost entirely, on job boards to find new work opportunities. I own one of the largest and most-successful regional job boards in the country. I know that sites like mine are helpful in finding workparticularly in niche industries and targeted markets. But job boards should only be part of your job searchand a relatively small part, at that. Why? Because jobs advertised online (or anywhere else) represent a very small fraction of the total work opportunities currently available. Upwards of 80 percent of all jobs are never publicly advertised. Instead, employers fill these plum positions through networking, professional referrals, and word-of-mouth. This is what experts call the “hidden job market” and it’s often where you’ll find the best paying, most rewarding work opportunities. If you’re spending all of your time searching online, you’re missing out on the hidden job market and 8 out of 10 best jobs. How to Plug Into the Hidden Job Market I’m sure you’ve heard the saying “it’s not what you know, it’s who you know.” Yes, it’s a cliche. It’s also 100 percent true. Ask any hiring manager or HR professional and they’ll tell you this simple truth: employers hire people they know and people who are referred by trusted professional contacts. This isn’t a conspiracy. It’s just basic human nature. It’s easier to establish trust when you already have some connection with another person. Plus, there are far fewer question marks as to whether that person will fit into the company culture. It’s also good business. Organizations take on huge risks when they bring on a new employee. Hiring a known and trusted contact lowers the perceived risk. When I tell people about the hidden job market, many job seekers have a similar reaction: they think it’s nepotism and unfair. And, in truth, I partially agree with this sentiment. But here’s the good news: The hidden job market isn’t a closed or exclusive network. Any job seeker can get connected into this system. You don’t need to be a scion of industry, an heiress, or the boss’ son-in-law. You don’t even need to have a particularly strong relationship with prospective hiring managers. Even second- or third-degree connections give you a huge leg-up in the hiring process. If you want to find and land the best jobs, you just need to start building relationships with professionals in your field of interest.   Meet with people. Share your skills, experience, and passion. The more you do these things, the more you become a known and trusted professional within your community. This benefits you in two ways. First, you’ll discover unique and rewarding work opportunities.   As people learn about your professional abilities, you become a go-to referral for opportunities that most align with your interests. Second, you’ll have an inside track when applying for jobswhether you find that position on a job board or through a referral. You’ll have an existing connection (either directly or through another contact) with the employer. You’re no longer just another faceless applicant lost in a tall stack of resumes; you’re someone who has already been vouched for and vetted. Three Job Search Tactics that Work in the Hidden Job Market No one likes looking for work. It’s often a frustrating and isolating experience, filled with more failures than successes. And we make the process so much harder on ourselves than it needs to be when we rely entirely on the least productive job search tactics. When you’re exclusively looking through job boards and applying to jobs “cold,” you have less than a two percent chance of getting an interview.   This turns your job search into a numbers game, where you face rejection 98 percent of the time. You’re setting yourself up for failure! When you look for work in the hidden job market, you dramatically improve your chances of finding meaningful work. Leveraging your professional network opens turns you on to jobs where there is less competition and where you already have strong internal referrals. Of course, building professional relationships takes time and effort. Here are three three best ways to get started: Attend networking events: There’s no easier way to connect with other professionals (and prospective employers) in your field. Meet a dozen or more quality contacts in an hour! Do informational interviews: Connect and learn from influencers in your field of interest. You can uncover huge opportunities in just a 20-30 minute meeting. Volunteer: There’s no better way to showcase your passion and skills. Find a volunteer opportunity that allows you to utilize your professional abilities. You shouldn’t expect to get a job from the organization you’re volunteering with; but you’re value will be on full display to influencers in your community. Given that 80 percent of jobs are available only through professional networking, I’d urge you focus 80 percent of your job search time and energy on the tactics listed above. You shouldn’t wholly ignore online job listings, but this should only represent 20 percent of your total search. The upshot here is that the work you invest in networking yields benefits to your career that extend beyond your current job search. Rather than spending hours agonizing over a one-off cover letter that generate no response, you’re building a network that keeps you plugged into the latest and best job opportunities. Anyone Can Do This Accessing the hidden job market is all about networking. Unfortunately, “networking” is a word that terrifies many people. I’ve heard so many job seekers say things like “I’m an introvert” or “I’m too shy to network.” These are emotional reactions based on a misconception of what networking is. Not all networking involves glad-handing in a ballroom of an airport hotel. There are many different ways and venues to connect with fellow professionals. The fear of networking also comes from a false belief that you have you have to be a natural extrovert to connect with others. Nothing could be farther from the truth. Networking is a learned skilljust like riding a bike or learning a new language. There are some basic rule and it takes practice, but anyone (ANYONE!) can become a good networker. In my upcoming online course, Hack the Hidden Job Market, I teach everything you need to know to build strong professional connections that kick start your job search and propel your career.   I’ll take you, step-by-step through the process, from how to make the most of networking events, to conducting informational interviews, to closing the deal with employers.   The course launches November 1. Mac’s Bio: Mac Prichard is the founder and publisher of Macs List, an online community that teaches job seekers how to connect to meaningful employment opportunities. He is the host of Find Your Dream Job, a nationally ranked career podcast, as well as the author of Land Your Dream Job in Portland, a book on how to compete in one of the nation’s toughest job markets. Mac regularly speaks and blogs on topics related to job hunting and career development. Contact Mac at [emailprotected].

Announcing Journey into leadership - The Chief Happiness Officer Blog

Announcing Journey into leadership - The Chief Happiness Officer Blog Im totally excited about announcing the newest feature on the site: Journey into leadership. I was contacted by A.M. Starkin, a young manager who recently got his first profit-and-loss leadership position of a small company. He must turn this company around from loss to profits and must do so quickly. He believes that happiness at work is a major part of the solution, but is also a part of a larger organization that may not always share these beliefs. Starkin will be chronicling his journey, thoughts, ideas and questions about once a week, but not on a fixed schedule. This is real life, as it happens. Not a business case, edited after the fact. Not an anecdote from a friend of a friend. This is a real person in a very real situation, and Im totally jazzed about following his journey and about seeing how the readers of this blog, as a community, can help Starkin. You can see all the posts about Starkins journey into leadership here. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related